Exhibition held in Moscow Svyaz-EXPOCOM-2007 from year to year is gaining momentum and becoming more interesting in the context of our subject area. Pleasant fact: at the exhibition this year was quite mobile equipment for high-grade large survey. Another trend is already possible to assume the appearance of the exhibition of a large number of stands of China, as well as stands of some of the major brands active in Russia, which is a good indicator for both the exhibition and for the industry in the country as a whole.
HTC and Windows Mobile
The company HTC, chose one of the best places in the near to the main entrance hall, and past the huge advertising signs to pass without paying attention to her, it was simply impossible.
In fact, the booth held a rally of the new HTC smartphone HTC P3400. To participate in a lottery to fill a compact form, answer 4 simple questions and give the completed form girls-promoter.
Among the products HTC attended the familiar model. The direction of smartphones was presented classical HTC S310 and S620 keyboard and the S710. Incidentally, S710 was introduced at the show completely Russified, Cyrillic characters are shown as a digital and QWERTY-type keyboard. As we expected in the survey, a place for the Cyrillic alphabet was enough. The letters clearly distinguishable.
GPS-communicators are represented by popular HTC P3300 and only that will be available on HTC P3600. The latter was presented in black and white. At first glance, the black unit looks more attractive, but because of the lacquer coating shell P3600 instantly covered with fingerprints.
Also on the stand could look at the HTC P3350, which is the twin brother of P3300, only focused on multimedia tasks, rather than the GPS-navigation.
Of course, not without its flagship. Stand around with HTC Advantage constantly going to want to look at an unusual device.
In short, very much among the novelties provided by the device was not. On the other hand was built separate stand dedicated to accessories that are fed into the time available in retail stores. Among them, Bluetooth-headset, batteries, wired headset, various cables and adapters, as well as a cradle.
On the reverse side of the stand are located demonstrators HTC Windows Mobile. At the booth of approximately hourly intervals, were presented opportunities for Windows Mobile 6 Standard. As a demo unit acted HTC S710.
China: Looking for partners in Russia
In the immediate vicinity of the bench HTC are numerous Chinese manufacturers of mobile devices. Range of products - from MP3-players to GPS-communicators. The most prominent among the Chinese companies were notorious TechFaith Wireless (TFW) and SIM Technology. On the stand of OEM-manufacturer of TFW in large numbers are exposed to the development of Windows Mobile. Models, which are now on sale, were presented under the respective brands, while the rest stood behind the glass without any signs. Among the well-known models look immediately identified i-mate K-JAR, i-mate JAQ3 and i-mate SPL.
Also shone new AMOI. In the catalog of TechFaith Wireless, this model is called Glider T.
Characteristics are quite common: - Windows Mobile 5.0
- TI OMAP 850
- Dimensions 114h62h21 mm
- GSM / GPRS / EDGE 900/1800/1900
- Display 2,8 "QVGA
- Memory 128 MB ROM, 64 MB RAM, microSD memory card
- 2 megapixel CMOS-camera
- Bluetooth, Wi-Fi, miniUSB
Next model - Cynthia 850. Noteworthy is the fact that working with two SIM cards.
- Windows Mobile 6
- TI OMAP 850
- Dimensions: 117h61h16, 4 mm
- GSM / GPRS / EDGE 850/900/1800/1900 MHz
- Display 2,8 "QVGA
- Memory: 256 MB ROM and 64 MB of RAM, microSD memory card
- 2 megapixel camera
- Bluetooth
There is also a similar model, which supports GSM and CDMA. Not spared Chinese developers and GPS-communicators. On the stand was presented platform Lampson.
Characteristics of the device are as follows: - Windows Mobile 6
- Intel Xscale 270
- Dimensions 121h62h16
- GSM / GPRS / EDGE 850/900/1800/1900 MHz
- Display 2,8 "QVGA
- Memory 126 MB ROM and 64 MB of RAM, microSD memory card
- 2 megapixel camera
- Bluetooth, Wi-Fi, USB 2.0
- Battery 1500 mAh
Attended the same model, not identifiable, including, for example, the device under the brand of NEC.
Several phones obviously borrowed design. And the phone with a touchscreen and support for two SIM cards.
By the way, according to Chinese manufacturers of touch screens - a common thing in standard phones. For example, on the company's modestly named HERO SCI-TECH (Hero Science & Technology) immediately attracted the attention of a curious device, very similar to the device. But, according to a company representative, it's just a mobile phone with large touch screen.
The idea of Apple iPhone, which is correct until proved only increase shares of Apple, of course, were immediately picked up by the Chinese. On the stand trying to convince that the presented multimedia phone even better and more convenient than a PDA or smartphone: you can call or listen to music or even watch videos;)
Next stand with communicators and telephones owned company SIM Technology. Sadly, all equipment was put up just behind the glass.
Some models were presented in different versions - for example, the communicator SIM N8300: in the industrial and the standard versions.
N8300 following characteristics: - Operating system: Windows Mobile 5.0
- Processor: Intel PXA270 416 MHz
- Memory: 64 MB RAM, 128 MB ROM, a memory card - T-Flash
- Dimensions: 118 x 65 x 22 mm.
- Mobile networks: GSM / GPRS / EDGE 850/900/1800/1900 MHz
- GPS: SiRF STAR III
- Connectivity: Bluetooth, USB
- Display: 2,8 "QVGA
- 2 megapixel camera
- FM-radio
Also, in two different versions was put forward for the platform P2 - communicator with the QWERTY-keyboard and a horizontally oriented display.
The main characteristics of P2: - Operating system: Windows Mobile 5.0 PPC Phone
- Processor: Samsung 300 MHz
- Memory: 64 MB RAM, 128 MB ROM, a memory card - T-Flash
- Dimensions: 108 x 64 x 15.3 mm
- Mobile networks: GSM / GPRS 900/1800 MHz
- Communication: Bluetooth 2.0, USB 1.1
- Display: 2,4 "QVGA
- 2 megapixel camera
There was also a prototype, which, according to a plan of developers, will run on Windows Mobile 6.
In addition to PDA SIM introduced and a few phones, some models have been pretty interesting. For example, the slim slider Q18T (100h50h13 mm) designed for GSM-networks.
Another very interesting model - Q8. This GPS-phone working in networks GSM 900/1800/1900. The unit is equipped with a 2.8-inch touch screen, 3Mp camera and Bluetooth.
In general, the Chinese stands at the exhibition very much. The Russian market is currently well positioned in terms of "start" for the little-known and most new Chinese firmochek. However, for us it is important that the exhibition Link-Expocom gained strength, and her visit was interesting and specialists in mobile technology. At many pavilions hung here such ad:
Some companies may have already found such partners, as evidenced by the flyers with business cards attached to them:
Natural consequence could be to introduce shortly a number of presented equipment for sale, if not in mobile phone stores, at least at Gorbushka or Mitinskoe radio market.
What's New from Toshiba
So, after watching enough on the creativity of Chinese manufacturers, we go further, hoping to find something interesting. A long walk through a maze of pavilions, finally crowned with success. At the booth of the Bureau of Business adorned with new items from Toshiba: Toshiba G900 PDA and Smartphone G500, by the way, the Russian version of the site of Toshiba models are called IQ-130 and IQ-120, respectively.
I must say that the older model is very interesting - it is perhaps one of the few (if not only) communicators with a display resolution W-VGA (800x480 pixels) with a diagonal of 3 inches. The remaining features of the model is also quite good: the operating system Windows Mobile 6, the processor Intel XScale PXA 272 416 MHz, supporting GSM / GPRS / EDGE and HSDPA, wireless Bluetooth and Wi-Fi, 128 MB RAM and 64 MB ROM, support for cards Memory miniSD, QWERTY-keyboard, 2 megapixel camera, fingerprint scanner.
Form factor and size of the display device gives an unequivocal message that the device is intended for convenient work with the Internet. In fact pustevshaya long niche "office" of communicators is gradually filled.
Though the machine and a bit too heavy (198 g) in the hand is handy keyboard reminds Glofiish M700, keys respond to pressing clear, they're pretty big space for the Cyrillic alphabet is enough.
Approximate cost in Russia - $ 900 in sales model should come in July this year. Toshiba G500 smartphone seemed quite an ordinary model, though perhaps he was somewhat stout. Nevertheless, the characteristics of the model deserve attention. The device supports networks GSM / GPRS / EDGE and HSDPA, is equipped with an Intel processor with 312 MHz, running the operating system Windows Mobile 5.0, equipped with Bluetooth wireless technology and Wi-Fi, smartphone screen 2.3 inch QVGA, 64 MB RAM and ROM, supports miniSD cards, there is a fingerprint scanner.
On this, perhaps the most interesting and intimate topics HPCru stands finished in the next section we'll describe navigation devices and other developments show, and now present to your attention an interview with the company HTC, Vice President of Business in Europe - Florian Seiche.
Quotes from the vice president of HTC
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| Florian Seiche, vice president of HTC's business in Europe |
HPC.ru: What do you think is the situation with regard to platforms Palm, Symbian, Windows Mobile? Will there be a serious change in priorities among users in the near future? FZ: In principle, all these platforms are now actively used and are quite popular among users. Nevertheless, many users are moving towards more sophisticated and modern devices, and often are devices based on Windows Mobile. If we talk about Windows Mobile, I want to say that it is in Russia, we see good growth and are forecasting an increase of sales of Windows Mobile devices in half compared with the previous year. HPC.ru: I would like to receive your comments on smartphones based on Windows Mobile. Their popularity in Russia is not so great. Will there be any steps taken by HTC to promote this platform? FZ: We're trying to do smart phones, targeted primarily for the convenience of e-mail and SMS services. A striking example is the HTC S620 or HTC S710, which are very convenient to write as e-mail, and SMS messages. Previously, we focused specifically on the compactness and maximum similarity with conventional phones, such as HTC S310. Now we want to show the user that the smartphone is more than just a clever hook. Therefore we released S620 and S710, our task is to show that smartphones can be different, and so we offer users a full keyboard for easy text messages and e-mail communication. In addition, these devices support Wi-Fi, which is another advantage over conventional phones. HPC.ru: Will the further development of the keyboard smartphones similar to S620? FZ: Yeah, we think this form factor is very relevant and popular. Undoubtedly, this trend will continue. Already, we have a model HTC S630 Cavalier (formerly known as the HTC S650 - approx. Ed.), Which you may have heard, but its launch is being postponed, because we do not believe that selling now S620 is a completely self-sufficient model. In addition, we do not want to knock successful sales S620. HPC.ru: Many manufacturers now announce a model with a VGA-screen. HTC plans to release models with VGA? FZ: We have already released X7500 Advantage with a VGA-screen and a diagonal of 5 inches, although this device is somewhat different level. HPC.ru: A production of classic communicator with VGA-display is planned? FZ: Yes, we continue to develop in this area and, of course, such devices will, but I now can not announce any exact dates or model. HPC.ru: The majority of new HTC devices are available on OMAP processors, or Samsung, are you planning to release communicators on processors from Intel? FZ: We recently signed a new partnership agreement with Intel, and soon plans to produce about 6 new models, among which are the device and to Intel. In addition, we have already presented UMPC HTC Shift, which is also built on a platform of Intel. HPC.ru: communicator HTC P3600 was originally introduced as a model without the support of GPS, and only subsequently HTC announced that the device supports navigation capabilities. Tell me what is the reason? FZ: The hardware platform was originally developed with the possibilities of GPS-navigation, but with part of the program had some difficulty, required additional refinement. Once we completed the revision of software, we announced an update to this model, the updated software available for free download from our site. HPC.ru: Now in your booth, a special place set aside for various accessories, according to consultants in the near future these accessories are available in retail stores. Can you share some additional plans for the company as a whole and with respect to the Russian market in particular? FZ: I can not voice specific models, but very soon we will present our new development.I can also say that at the moment, we share our potential customers in three target groups. These are professional users who fit such models as the X7500 or Shift. Corporate users who care as to be connected, and use e-mail service for them a great choice would be a model similar to S620. The latter category - ordinary consumers. Here we try to focus on multimedia devices, mobile Internet and GPS-navigation. HPC.ru: Thank you for your time and interesting conversation, and wish you continued success in the Russian market. The authors, translation:
