September 28, 2006 in Moscow, an official presentation of the new Russian market of communicators and brand new HTC devices company.
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| Press conference of HTC, Moscow, September 2006 |
The company HTC, founded in 1997, has come a long and upon a successful path as an OEM-manufacturer and supplier to leading mobile operators in Europe, USA and Asia. Final success was largely provided excellent research base (more than 1000 employees at present, about 25% of the population) and the correct decisions to take the lead on certain lines of the company. Models of HTC, sold under all sorts of names (Qtek, i-Mate, etc.), have long been the de facto standard, the benchmark, which compared the MS smartphones and communicators from other manufacturers. Recently, however, the gap between production and HTC models of competitors has declined significantly, however, judging by recent actions of HTC, a position the company does not intend to tolerate.
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| HTC logo |
As one of the competitive advantages decided to market their own brand of HTC, which management believes will allow a more centrally controlled pricing, to reduce the supply chain, to establish technical support, and generally bring the company and products to the consumer, that is, to us you. In fact, it means that HTC has gained sufficient capacity to enter into a new sector for themselves and for competition in mobile devices from leading vendors of computer equipment is now on his own behalf. By the way, in 2006, HTC took the third place among the top 100 IT companies in the world according to Business Week.
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| Evolution of the HTC logo |
The first devices, released under its own brand of steel in the early summer of HTC TyTN and HTC MTeoR. Now been formally submitted 4 new model of the company, which we, however, have repeatedly written. Therefore, one who reads the news HPC.ru regularly, it can skip the next chapter. On new models, said Kevin Chen (Kevin Chen), the executive director of sales EMEA region HTC Europe Co. Ltd.
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| HTC is introducing four new communicator |
Fresh Four communicator HTC
- HTC S620 - HTC's new to the slim form factor with integrated keyboard QWERTY: for e-mail and messaging
- HTC P3300 - the first Pocket PC company HTC, is specially designed for navigation with integrated GPS and a full software TomTom NAVIGATOR 6
- HTC P3600 - a multimedia compact PDA with a new generation the ability to connect to 3G-networks, and ready to work on technology HSDPA (High Speed Packet Access downlink)
- HTC S310 - a small but powerful smartphone for messaging and the Internet, both for commercial and home use.
The launch of these titles was followed shortly after the release of HTC TyTN and HTC MTeoR in June, which will strengthen, according to the company HTC, its leadership position in innovation. All devices will be produced as a brand of HTC, as well as in specialized versions made specifically for operator partners. Leading mobile operators in Europe are already planning to release new devices. T-Mobile is the first of the operators release the HTC P3300 as its own specialized version called the MDA Compact III on several European markets.
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Smartphone HTC S620 - this is new for HTC's form factor. Thin, only 12.8 mm thick and weighing 130 g (with battery) the device makes it easy to work with e-mail and documents on the fly. " This is the first device with a touch navigation panel JOGGR, providing easy access to a variety of applications, including Outlook Mobile (directly through the function Push, available with Windows Mobile 5.0), Word Mobile, Excel Mobile, PowerPoint Mobile and PDF viewer. In combination with a color, a horizontal display size of 2.4 inches and an integrated QWERTY keyboard, this smartphone is a good solution for messaging.
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| HTC s620 |
HTC S620 offers a wide range of options for connectivity: GSM / GPRS / EDGE (quad-band), Wi-Fi and Bluetooth. This device goes on sale in Europe in October 2006. HTC P3300 - is the first specialized in navigation, Pocket PC, manufactured by HTC, with built-in GPS and the latest software company TomTom - NAVIGATOR 6. HTC P3300 NAVIGATOR 6 with the system - a solution for users who would like to have a PDA and navigation device, connected in one personal device. Two-and three-dimensional maps easy to install and view using RollR (ball and wheel manipulator), as well as optimized diagonal color display 2.8 inches. Since October 2006, HTC P3300 will be available to "test" Service maps, or the full version with already loaded a complete set of maps of Western Europe.
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| HTC P3300 |
HTC P3600 - a new generation of Pocket PC, manufactured by HTC, launched as a result of successful release of his predecessors - Prophet and Magician. Being a high-tech devices, HTC P3600 - it is a good companion for work and play. Thanks to Windows Mobile 5.0 users will be equipped with the latest information via e-mail, calendar and documents, thanks to the connection to the 3G-network and a willingness to work on the HSDPA technology will provide high-speed Internet access. Equipped with multimedia capabilities and built-in camera with a resolution of 2.0 megapixels, this multipurpose handheld computer - the ideal device for messaging, video recording, photographing and listening to music on the go.
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| HTC P3600 |
Available in glossy black or white body color, HTC P3600 will go on sale in Europe in September 2006. HTC S310 - a small yet powerful messaging device, made in the classic candy bar. It provides easy access to Windows Mobile 5.0 and multimedia functionality. This device supports four-band network GSM, it will appear in stores in September 2006 in the following colors: black, white and gray.
HTC in Russia
Russian for HTC is not the latest interest of the country, but instead a kind of a zone of special attention. This is due to the fact that Russian users, according to HTC, especially receptive to innovation and cutting-edge technology. Moscow has already opened an office HTC, however, the staff until a few people. Single brand, according to head of Marketing HTC Europe Co. Ltd. Europe Studman Diane (Diane Studman), means the end user more support - the call center (telephone support), online resources, the new online stores and services. For example, soon plans to open a new online store accessories for HTC smartphones.
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| Head of Marketing HTC Europe Co. Ltd. Europe Diana Studman |
Among other things, a single brand must solve another important issue - it's a stable supply. In Russia, deliveries, according to vice-president of Brightpoint Finland Mika Sarkkinen (Mika Sarkkinen), will be US-based Brightpoint, which has not slowed in early 2006 to start a Russian representative Brightpoint RUS. In addition to the actual delivery devices HTC Brightpoint undertakes all the logistics and customs services, after sales service, and handling devices to guarantee returns. It is also expected to address issues of adaptation to the needs of communicators in different regions. In particular, in Russia, unlike Western European model of the HTC P3300 can be delivered without an card TomTom Europe, which is not too urgent for us. This reduces the cost of the device for about 150 euros to spend on the acquisition of more relevance to the Russian navigation programs. In addition, it was promised that after the order and payment Time Party communicators HTC will be 48 hours, during which almost can not believe. However, deliveries are "nearby" the Finnish branch of Brightpoint Finland, so nothing is impossible in this. On the other hand, HTC wants to close most markets in each region of the "gray" imports. On the question about support of "gray", that is imported into a country than through official channels, communicators received an unequivocal answer: support services for them in Russia will not. In the asset is the official Russian supplies have direct packaging from the manufacturer, Russification, a special sticker, proof of purchase in Russia. Warranty and post-warranty repairs will be carried out centrally through specialized companies. What specifically - is still unknown.
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| The girl from the future Russian Support HTC? |
Policy on pricing, the assurances of representatives of the HTC, will be closer to the policy Qtek, rather than i-Mate, which is certainly encouraging, but hardly possible to check.In general, the situation with a monopoly in any sector of the economy any good consumer does not promise. Therefore, it is hoped that other manufacturers will not remain passive observers, and overall quality-price ratio will be within reasonable limits. And best of all for us, of course, if it will decrease.
Microsoft and Mobile Technologies
General Manager of the Russian branch of Microsoft, Mr. Birger Steen (Birger Steen) expressed (in quite good Russian, by the way) the belief that the Russian market is extremely important from the standpoint of the company, especially in mobile technology. A mobile direction at the moment is strategically important to Microsoft. Therefore, for a long time partnership with HTC the company sees great prospects, as well as Russia is an enormous field for the activity.
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| General Manager of the Russian branch of Microsoft, Mr. Birger Steen |
Mr. Birger Steen also stressed the importance of class GPS-devices, called GPS-ins "a true friend of the seller. And also noted that many Russian companies are now in a stage of reorganization of its business processes, which is associated with the installation of control systems. A recent introduction is often bumps into strong resistance of staff to the development of "a new way", because they do not see in their workplaces real benefit from the new guidelines. Mobile technology is the same sort of "grease" in such cases, the rank and file colleagues appears interest in innovation and management systems is not an example easier. Such is the interesting and proven practices.
Our wishes
Over the past several years we have witnessed the almost complete, with zero education and growth of the market of smartphones and communicators. "The Future of communicators" - this many years ago, said almost everything, but predictions about the onset of this most "future" turned out to be wrong, many were disappointed, went bankrupt, have radically changed their business. HTC has remained true to the idea, put his faith a lot of effort, resources and collective intelligence. Restrained at a delicate time, in many respects actually create a market of communicators and smartphones based on technologies MS, and, eventually, to his decade deservedly came to us directly with new models, worthy, and hopefully, with a new decent service. We wish the HTC does not rest on our laurels, to care about their customers not only before but also after the sale of their products, as well as to maintain the momentum of development and deliver new and interesting innovative products. Good luck!
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