For Sonu in his pocket not polezesh

Sonu Japanese corporation announced that it would completely stop the production of handheld computers (PDA). Sonu representatives called this business unpromising - PDA can not compete with smartphones. With this opinion According to most analysts - in their forecasts in the coming years smartphone sales will overtake PDAs at times. Last Wednesday, a Japanese corporation Sonu announced that in July 2005, will turn its production of hand-held computers and walk away from this market. Recall that in June last year, the Japanese corporation has ceased to supply the most popular "pickpockets" Sonu Clie on the world market, keeping the production for the domestic market. There Sonu had the biggest share of the number of units sold - in 2003, she held 32.1% market share in Japan. The closest pursuers were Japanese companies Sharp - 19,5%, and Casio - 16,4%. Experts have long expected that Sonu would leave the PDA market, as these devices for several years already experiencing strong competition from mobile phones and smartphones (see chart). Last Wednesday, it was officially recognized in most Sonu: "Smartphones have similar functionality to handhelds, promptly rushed to the market" handheld "and began to displace them from the shelves, - explained in Sopu intention to curtail the production of CPC. - Much of this was due to the fact that the price of CPC were on average higher than on similar mobile devices. "

Forecast IDC, 2004

Sonu care with the PDA market experts call logical. "For Sonu manufacture handheld computers has always been a game of high technology, rather than a business project - says Director of MakTsentr Dmitry Havzhu. - The company is increasingly involved in technological search than targeted promotion products. The new models appear every month, and there was no marketing. " However, despite the pessimistic forecasts about the prospects for Sonu handheld computers, experts believe that until the final victory of smartphones in the mobile market is still far. "The CCP will long be developed in parallel with smartphones, - said Mr. Havzhu. - Only the most simple, the initial functions perepolzut PDAs to smartphones - it is an organization of personal information, that is, a notebook, a diary. For the remaining tasks - reading electronic books, use the mobile Internet and e-mail, automotive navigation and Finance smartphone uncomfortable and inferior to the CCP. " Sources, Materials:

"Kommersant"

The authors, translation:

Valery Kodachigov, Dmitry Zakharov